![]() Does it pay publishers of mobile casino games to invest in paid user acquisition? Yes, it does. ![]() Mobile casino games in the United States also have a high payment ratio (installation -> payment) of 13.8%. On top of that, paid acquisition for casino games is a bit steep.Īccording to data from the LiftOff report, the “Casino” category cost of installation in the United States is $5.55, and the cost of acquiring a first-time paying player is $40.15. The paid cost of installing casino games is up to several dollars depending on the advertising network. Paid traffic for mobile social casino games can be pricey. Two casino slots games from two of the most popular casino games developers and publishers – Huuuge Games and Playtika – will have first fire. I will not be analyzing icons, screenshots and promotional videos here because the casino games industry makes practically all of them in the same style and color scheme. In it, we will compare two applications from the same category in terms of different metadata, position on a given keyword, and app position in the ranking in a given category. We are going to call this series App Store Optimization (ASO) Battle. We decided to introduce a series of articles about App Store Optimization on our blog where we will analyze and evaluate metadata and App Store Optimization strategies of the most popular mobile apps and games. ![]()
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